Tech Lahore

Celio builds a business around the worst idea Palm ever had. Maybe doing the same thing over and over will produce different results?

Posted in Product Design, Telecom, innovation by techlahore on September 5, 2008

Celio Corp's REDFLY

You’ve got to hand it to the brave and the few. Because that’s what the mavericks at Celio corp are. While you and I would try to learn from products that the world rejected and, oh, I don’t know, maybe NOT repeat the same mistakes, Celio has a different idea. They want to re-introduce the worst idea Palm ever had – the failed Foleo – to prove to the world that the world is just a random collection of idiots who don’t really know what they want. Celio will now teach us otherwise.

First, let’s get the concept out of the way. What is the REDFLY? It’s a “Smartphone Mobile Companion”, the same as Palm’s doomed Foleo. I suppose the marketing team at Celio didn’t feel they needed to recast the category which, thus far, has a population of one dead product. The basic idea is that you will pay $400 for the REDFLY, and connect it via bluetooth to your $300 smartphone to get a painfully slow computing experience, albeit on a larger display and more comfortable keyboard. Hey, if it’s going to be slow, it might as well be big too! (more…)